Episode 8

Game On: Reshaping Sports for Streaming

Starring Alexander Bjorneheim

Streaming has rewritten the rules of sports. How can leagues and services stay in the game? We turned to Alexander Björneheim, streaming expert and basketball coach, for insights. Join us for a journey into the future of sports and the massive changes it's undergoing.💸How has streaming and D2C impacted the value chains and monetization of sports? How can sports leagues and services remain relevant and capture younger viewers who prefer TikTok highlights to actual games? And what lessons can sports draw from esports and social networking?

Alexander and Johan discuss whether it's time to reinvent not only the distribution and business models but also the very rules and format of the sports games themselves. And Johan makes an unexpected confession.